Marketing Strategy

Formulating a strategy for your business requires us to know everything about the current challenges your brand faces, as well as the ins and outs of your business as a whole. Our desire is for everyone to love and understand your product and brand as much as you do!

We are experts on how women interact and engage with brands. Our extensive consumer research with persona and audience development in combination with our deep understanding of the ever-changing media landscape allow us to formulate a media strategy to most efficiently communicate your brand message.

Media Services

Our clients deserve and expect a better value on their media dollars and constant optimization of their campaigns. We offer a hands-on approach to your campaign, relying heavily on our nuanced understanding of various media platforms from the inside-out. Your media must work together seamlessly to produce the best results. This is our top priority! Our vast experience in working for major TV, Radio, Digital & Social companies as well as advertising agencies gifts us with insider knowledge about how media companies operate. We can then leverage our industry knowledge and relationships to help negotiate and optimize the most efficient investment pricing and added value to help drive effective results!

Strategic Social Marketing

Having social media experience from the other side, we know what to ask for with traditional media buys that isn’t normally included in a proposal, as well as how to target the key audiences effectively and efficiently.

We’re not only experts in traditional media, but also in digital and social media. Instead of working with 2-3 agencies that each have specialties, we always wondered why not have just one that understands them all and can help them to work together? That’s Venus!

We focus primarily on three areas:

  • Paid social
  • Content strategy
  • Influencer programs

Analytics + Insight

We deliver comprehensive media strategy and insights as well as back-end dashboards and reporting. The best media buys are the perfect blend of quantitative and creative. With an array of insight tools and VMG’s proprietary data, we deliver when it comes to helping our clients’ businesses grow.